Certified Supply Chain Professional (CSCP) Practice Exam

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Prepare for the Certified Supply Chain Professional (CSCP) Exam with an interactive quiz that assesses your knowledge through flashcards and multiple-choice questions. Each question includes hints and detailed explanations to reinforce your learning and help you get ready for the test.

Each practice test/flash card set has 50 randomly selected questions from a bank of over 500. You'll get a new set of questions each time!

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What aspect does 'service' in CRM strategy focus on?

Customer acquisition techniques
Promotion of new product launches
Follow-up with customers post-sale
Operational cost reductions

The correct answer is: Follow-up with customers post-sale

The focus of 'service' in a Customer Relationship Management (CRM) strategy centers around the follow-up with customers post-sale. This aspect emphasizes the importance of maintaining a relationship with customers after they have made a purchase, which is crucial for ensuring customer satisfaction and loyalty. Effective post-sale service can include addressing customer inquiries, resolving issues, and seeking feedback to enhance the overall customer experience. This ongoing relationship fosters trust and can lead to repeat business as well as positive word-of-mouth referrals. While options related to customer acquisition, product promotion, and operational cost reductions are important elements of a business strategy, they do not specifically align with the service component of CRM. The core of CRM service pivots on nurturing the customer relationship after the initial transaction, highlighting the long-term value of customers rather than just focusing on the transaction itself.