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The postponement strategy in supply chain management primarily seeks to wait as long as possible before final product differentiation. This approach allows companies to delay the final assembly or customization of products until customer demand is more clearly defined. By doing so, businesses can maintain flexibility in their production process and reduce the risks associated with overproduction or misalignment with customer preferences.

This strategy helps in efficiently managing inventory levels, as products are produced in a more generic form and only customized once specific orders are received. It minimizes the potential for excess inventory of finished goods that may not align with market demand while allowing companies to respond quickly to changes in consumer needs. Consequently, postponement can enhance overall supply chain responsiveness and reduce the likelihood of markdowns or waste associated with unsold goods.

In contrast, while launching products faster than competitors, incurring fewer production costs, or reducing product customization efforts are relevant concepts within supply chain management, they do not encapsulate the primary objective of the postponement strategy, which focuses specifically on delaying final differentiation to optimize flexibility and decision-making based on real market demand.